Results tagged “seo” from Appleseed Blog

Something unexpected I just learned: to many, it's now considered best-practice to use hyphens ( - ) instead of underscores ( _ ) when separating words in URLs. For example, instead of this:

http://example.com/fun_stuff/my_cats.html

You'd be better off doing this:

http://example.com/fun-stuff/my-cats.html

Why? Simple: Google recommends it. According to Matt Cutts, the big G will do a better job recognizing and indexing the words in your URL if you separate them with hyphens.

This has everything to do with search engine optimization (SEO), a term I tend to shy away from, what with its coming from the sinister realm of marketing versus the practical software architecture tack that I try to stick with. Sometimes the paths cross unexpectedly, though.

For me, this happened most recently as I set up a new Movable Type (4.23) instance for a client. I was surprised to find that, by default, it enforced that all files it created use dashes in their names instead of underscores. Googling on this topic led me to discussions from people asking how to get MT to use dashes in its filenames instead of underscores - the exact opposite of what I sought, but I was intrigued that so many should care. A little more searching led to this post on Google Inside, as well as the articles I linked to above.

I always approach the notion of work-pattern changes due to Google Fiat with a bit of skepticism, but this one's apparently settled into place globally over the last few years without my really noticing. Interesting, anyway.